About Us

MORELLO NYC is a modern luxury lifestyle brand born in New York City and inspired by the people bold enough to redefine what presence means.

Founded by Simba J. Morello, MORELLO NYC was created from a simple realization: accessories and clothing should do more than complete an outfit—they should transform the way you enter a room.

What began with eyewear is evolving into something much larger.

MORELLO NYC is building a world where fashion, culture, and ambition intersect. From statement eyewear to future ready-to-wear collections, every piece is designed for individuals who understand that style is not simply what you wear—it's how you introduce yourself to the world.

Rooted in the energy of New York City, our collections draw inspiration from the city's contrasts: uptown sophistication and downtown edge, timeless elegance and contemporary ambition, heritage and reinvention.

Our mission is simple: to create elevated essentials that empower people to move through the world with confidence, intention, and unmistakable presence.

This is only the beginning.

Welcome to MORELLO NYC.

Reframing Presence.